These are the top keyword searches used by property buyers
New data from realestate.com.au has revealed the most popular keyword searches by property buyers, offering a useful snapshot of what features are top of mind in the current market. For renovators, these trends provide clear clues about where demand is strongest and which upgrades may add the most appeal.
According to realestate.com.au, the most searched keywords last year included ‘swimming pool’, ‘garage’, ‘ensuite’, ‘outdoor area’ and ‘balcony’. These searches highlight a continued focus on lifestyle, functionality and flexible living spaces, particularly features that enhance day-to-day comfort or extend usable space.
At the same time, some of the fastest-growing searches point to how buyer priorities are evolving. Compared to 2024, the biggest increases were seen in searches for ‘elevator’, ‘dual occupancy’ and ‘dual income’. Together, these trends suggest buyers are thinking more creatively about how properties can work harder for them over the long term.
What this means for renovators
For renovators, the popularity of features like ensuites, garages and outdoor areas reinforces the value of practical improvements that appeal to a broad range of buyers. Adding an extra bathroom, improving storage or upgrading outdoor entertaining spaces can help a property stand out without fundamentally changing its layout.
Swimming pools and balconies remain desirable, but they tend to suit specific locations and buyer groups. In family-focused suburbs, a pool may be a strong drawcard. In inner-city or higher-density areas, balconies and outdoor zones continue to matter, particularly for apartments or townhouses.
The rise in searches for elevators, dual occupancy and dual income points to a more structural shift. Buyers are increasingly looking for homes that can support multigenerational living, accessibility needs or rental income. For renovators, this may mean exploring options such as secondary dwellings, dual-key layouts or designs that allow part of a home to be leased separately.
It’s important to weigh these opportunities carefully. Not every renovation suits every property, and council rules, zoning and budgets all play a role. However, aligning renovation plans with what buyers are actively searching for can improve resale appeal and long-term value.
Planning a renovation or upgrade? We can help you find the right finance to bring it to life.